It has been two and half years in the making but my Nuffield Report, the basis for my travels over the past two years is completed, reviewed and published. I am very proud of this summary of my findings and how it all came together. Based on everything I experienced I recommend the following for the Canadian beef industry.
Enhance and expand Product of Canada guidelines and investigate the opportunity for
an independent organization to oversee and promote the brand on all commodities
Track greater data through our national traceability system and by requiring additional information such as a date of birth assigned to every tag
Have a functional national database to trace value added data and enhance it based on specific branded beef programs needs
As an unified industry continue to work with foodservice and retail outlets to ensure information they present to consumers is verifiable and accurate
Enhance and expand regional eat local programs to encourage consumers to source local products and get to know the person behind the food
Redesign labels on beef products and packaging to provide additional information to consumers
Track greater data through our national traceability system and by requiring additional information such as a date of birth assigned to every tag
Have a functional national database to trace value added data and enhance it based on specific branded beef programs needs
As an unified industry continue to work with foodservice and retail outlets to ensure information they present to consumers is verifiable and accurate
Enhance and expand regional eat local programs to encourage consumers to source local products and get to know the person behind the food
Redesign labels on beef products and packaging to provide additional information to consumers
